Dirty Clean Food, the food brand of Western Australia-based Wide Open Agriculture, has secured its largest distribution agreement to date, with Woolworths having agreed to carry the company’s carbon-neutral, regenerative oat milk.
Under the agreement, Woolworths will carry Dirty Clean Food’s Oat Milk in approximately half of its stores in Australia, beginning in March 2022.
Jay Albany, CEO of Dirty Clean Food, said the agreement includes the opportunity for Dirty Clean Food to market its brand and to communicate the regenerative farming practices used by its oat suppliers directly to Woolworths customers.
“We are excited to collaborate with Woolworths,” Mr Albany said.
“Phase one of Dirty Clean Food’s plan was to prove that customers will embrace the opportunity to purchase regenerative and truly ethically produced food. Having done that in Perth, we are now focused on extending our distribution and reach.
“Our aim is to share the best of Western Australia’s regeneratively farmed produce with the rest of Australia and the world.”
The agreement has an initial term of one year and WOA expects that it will generate sales revenue of more than $750,000 per annum.
Image credit: https://www.dirtycleanfood.com.au/