The South Australian (SA) Government, through the SA Tourism Commission, has launched the Agritourism Sector Plan 2025 to grow the State’s agritourism visitor spending to $295 million by December 2025.
The plan seeks to take the knowledge and learnings developed through the state’s wine tourism reputation and apply it to other types of ‘on-farm’ visitor experiences to help realise the potential in the broader agritourism market.
The plan will be launched by Minister for Tourism Zoe Bettison at the SA Tourism Conference, which is hosted by the Tourism Industry Council SA.
Following the launch of the plan, an agritourism working group will be established to conduct consultations with the industry and develop an action plan to achieve the 2025 target.
Minister Bettison said there is an opportunity to grow SA’s agritourism sector to support top-priority international markets.
“Our state has an extraordinary advantage to leverage the success built in wine tourism to create new on-farm products and experiences which help realise the potential in this multi-billion-dollar market,” the minister added.
She stated that the agritourism sector will also strengthen regional economies and provide sustainable environmental and social benefits for rural communities.
