The South Australian Chamber of Mines and Energy (SACOME) has launched a new initiative named Dirt TV – what mining means to me to around 400 industry professionals.
The initiative was announced at the final SACOME lunch of the year which was attended by numerous State and Shadow Ministers for Mineral Resources and Energy.
According to the media release by SACOME, the 2014 competition is aimed at raising awareness of the mining and energy sector among high school students.
Entrants are to use their creativity and research in order to produce a short video clip illustrating “what mining or oil and gas mean to me”. All entrants will have a chance to share in a total of $ 10,000 in cash prizes.
“This is a fantastic initiative to raise awareness of the mining and energy industry in South Australia amongst all students, not just those naturally oriented towards science,” said Jason Kuchel, Chief Executive of SACOME.
“Our primary school visits are extremely popular, reaching thousands of high school students every year through our participation in career expo’s and similar events.”
“However we hope this competition will increase our reach to the more arts oriented high school students, who may be less likely to seek information about the opportunities within the resources sector,” said Mr Kuchel.
Students are advised to focus their short clips on employment opportunities, corporate social responsibility, use of mined materials, the effect the industry has on people’s livelihoods, as well as the economic role of the industry.
Resources and necessary links will be provided by SACOME on the website which is dedicated to the competition.
All submitted entries will be judged by a panel of experts, including distinguished professionals from the arts and media. The experts will choose the wining video clips on the grounds of originality, creativity, accuracy and effectiveness in delivering the message.
The winners of the announced Oscar-like categories will be named at the prestigious awards ceremony which will be hosted by SACOME at the end of the 2014 school year.
“We hope to see a wide range of really interesting clips produced, insightful, educational or fun and quirky,” said Mr Kuchel.