SDLG expands dealership network in North America

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Shandong Lingong Construction Machinery, one of the world’s leading suppliers of wheel loaders which it produces under the SDLG brand, has added six new dealers to its existing network in North America to continue the unabated growth across the continent.

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“It’s been just over a year since SDLG entered North America, and to date, the company’s development plan continues to be right on track. The goal of providing customers with an alternative to premium, used wheel loaders has made inroads into the industry, as both dealers and customers are seeing the benefits of offering quality wheel loaders backed by top-notch support,” the company said in a press release.

“The launch of SDLG has been met with great observance, with sellers and users of construction equipment paying great attention to the brand’s value proposition and what it could mean for the industry. As dealers have now seen how well the wheel loaders perform and the level of support they’re given, many are signing on to offer the machines to their own customers.”

The addition of six new dealerships – which include Malvese Equipment, Alta Equipment, Highway Equipment & Supply, Hugg & Hall Construction & Industrial Equipment, Nuss Truck & Equipment and Penn Jersey Machinery – will see SDLG’s network expand to 23 dealers at 40 locations.

“All six of the companies have years of experience in dealing with construction equipment, reflecting SDLG’s strategy to partner with seasoned experts in bringing its products to the region. In many ways, the success of the Chinese brand in North America will come down to its dealer partners – hence the onus on bringing together partners that are well-tuned to their customers and their needs,” reads the press release.

“The six new dealers will sell SDLG’s complete North American lineup of four wheel loaders. They will also fully back the machines, providing extensive product support and service. The range includes: the SDLG LG938L, a 2.5yd³ capacity wheel loader; the LG948L, a 3.0 yd³ capacity wheel loader; the LG958L, a 4.0 yd³ capacity wheel loader; and the LG959, which has the same basic specs as the LG958L, but with wet disc brakes rather than dry disc. All four loaders are backed by a 12-month, 1,500-hour manufacturer’s warranty.”

SDLG said that each of the six new dealers stock a wide range of construction equipment and have teams of well-trained sales and service personnel to back the company’s products. In addition, they will all also offer SDLG’s 21st Century Product Support, which uses a central parts location to ship parts to customers and dealers, often within 24 hours.

“The rapid expansion of SDLG is testament to the notion that if you build a solid foundation for a brand, business will flourish. Over the last year, dealers have seen how well these wheel loaders perform and the high level of support given to them, which has encouraged them to partner with SDLG and offer these machines to their customers,” said Al Quinn, director of SDLG North America.

“There are lots of features on higher-priced machines that our customers don’t need, don’t want or can’t necessarily afford. SDLG can offer them a wheel loader that doesn’t break the bank or lose their return on their investment if it’s not in continual usage. It’s also a great alternative to used machines, offering a well-made new wheel loader backed by a great warranty.”