Singapore gets a taste of clean, green Queensland beef

Media Release

Some of Singapore’s leading business leaders are getting a taste of Australia’s first carbon neutral beef, produced on the sweet grasslands of Queensland.

Minister for Agricultural Industry Development and Fisheries has showcased the Five Founders beef brand at a dinner in Singapore this evening.

“The North Australian Pastoral Company (NAPco) launched the brand in July to meet the demand of consumers who are conscious of reducing the environmental impact of their dietary choices,” Mr Furner said.

“The cattle aren’t fed any growth promotants, allowed to roam free on the grasslands of northern Queensland then finished at a feedlot on the Darling Downs.

“NAPCo has identified ways to reduce carbon emissions through the installation of solar, zero deforestation, reforestation, genetics, increased water efficiency and overall land management, and also by offsetting remaining emissions via the purchase of carbon credits.

“The end result as these business leaders have found out tonight, is great-tasting beef that is also friendly to the environment.”

NAPco runs about 200,000 cattle on 6.1 million hectares in Queensland and the Northern Territory.

Mr Furner said the dinner was a great way to showcase the ingenuity and innovation of Queensland agribusinesses.

“In 2017-18, Queensland exports of agriculture and food products to Singapore were valued at $326 million,” he said.

“We have some of the best premium food products in Australia and consumers in Singapore are demanding more of what we produce.

“Tonight’s dinner is a way of showcasing the valuable trading relationship between Singapore and Queensland and Singapore’s position as one of Queensland’s most important trading partner in South-east Asia.

“The Queensland Government is committed to supporting increased exports to Singapore and surrounding regions, including premium-quality, sustainably produced food like Five Founders beef.”

Video Credit: Five Founders